Are you sure he was born in Ruardean?

There is this baptism on this site:

Record_ID: 396447
Entry_Number:
Year: 1733
Month: Dec
Day: 4
Parents_Surname: COLE
Child_Forenames: William
Fathers_Forenames: William
Mothers_Forenames: Anne
Mothers_Surname:
Residence: Ledbury
Occupation:
Officiating_Minister: R Hallings vicar
Event: Baptism
Memoranda:
Notes:
Register_Reference: BO92/4
Page_Number:
Parish_Chapel: Ledbury
Soundex: C400

....and is the the marriage to which you refer?

Record_ID: 77283
Entry_Number:
Year: 1756
Month: Jul
Day: 6
Grooms_Surname: COLE
Grooms_Forenames: William
Grooms_Age:
Groom_Condition: Widower
Grooms_Occupation:
Grooms_Residence: Ledbury
Grooms_Fathers_Surname:
Grooms_Fathers_Forenames:
Grooms_Fathers_Occupation:
Brides_Surname: SHERGOLD
Brides_Forenames: Anne
Brides_Age:
Brides_Condition: Spinster
Brides_Occupation:
Brides_Residence: Ledbury
Brides_Fathers_Surname:
Brides_Fathers_Forenames:
Brides_Fathers_Occupation:
Licence_or_Banns: Licence
Date_of_Banns:
Signature_or_Mark: Both sign
Witness_1: John Preece
Witness_2: Wm Hatton
Other_Witnesses:
Officiating_Minister: William Steele curate
Event: Marriage
Memoranda:
Notes:
Register_Reference: BO92/16
Page_Number: 6
Parish_Chapel: Ledbury
Soundex_Groom: C400
Soundex_Bride: S624

Regards
ChrisW