George Barnard Rickards (1873-1933), his son whose name I have yet to find. His daughter Stella May aged approx 4 and his wife Anne Elizabeth Hunt (1871-1919).
http://www.forum.forest-of-dean.net/index.php?mode=thread&id=27364

1911 census.

RICKARDS, George Head Married M 38 1873 Collector Salesman West Dean
RICKARDS, Bessie Wife Married 12 years F 39 1872 East Dean
RICKARDS, Ernest Son M 8 1903 Birmingham
RICKARDS, Stella Daughter F 6 1905 Cinderford
BRAIN, Mary Aunt Widow F 81 1830 Private Means Mitcheldean